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Here are a few screenshots from the website ActiveTheory.net/work. The website shows a list of Creative Design applications, from Games to Interactive Videos etc. The website uses animated GIFs to show short clips about each section. When you hover on each section the GIF starts playing and when you click or tap on the section it expands to full screen which shows the full GIF and gives a brief description of each section and also can expand to show a slideshow.
Personally i really like this design as it is visually pleasing and includes a lot of interactivity. I believe a website like this will make people want to look and explore it more, rather than a website that has plain text and a few images. By having content set out like this, it will make people want to stay on the website.
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